In an approach for excluding contacts from receiving a message within a social network environment, a computer receives a message to be sent by a first user in a social network environment and determines that content of the message includes objectionable language, wherein the objectionable language includes at least one of: a negative connotation, a negative term, and a negative content. Based on the determination of the named user in the message content and the objectionable language in the message content, the computer recommends excluding, prior to sending the message, the named user from receiving the message to be sent.