A cloud based security method includes authenticating a mobile device through a cloud based security system; associating the mobile device with a user of the cloud based security system based on the authenticating; monitoring user requests from the mobile device by the cloud based security system; detecting security threats based on the monitoring; and sending an out of band end user notification to the mobile device responsive to detecting a security threat, wherein the out of band end user notification comprises information for the user related to the security threat.