The invention concerns a method of generating and electronically transmitting to at least one distribution platform a digital media product, the method involving: generating product parts of a first product based on a plurality of digital media files retrieved from a database (112), and storing the product parts in a product memory (140); transmitting the first product comprising the product parts to a first distribution platform; and determining, based on scheduling data, whether, after transmission to the first distribution platform one or more of the product parts is scheduled to be transmitted to another distribution platform, and if not, deleting the one or more product parts from the product memory.