An approach is provided for optimizing the use of a device based on the subscriptions and contextual information associated with the device. The optimizing platform determines at least one request to perform one or more activities associated with at least one device. The optimizing platform processes and/or facilitates a processing of the at least one request against one or more conditions of one or more subscriptions associated with the at least one device to cause, at least in part, a recommendation of at least one of the one or more subscriptions for performing the one or more activities.