A user terminal is provided. The user terminal includes a communicator configured to communicate with an external apparatus, a sound detector configured to detect a sound around the user terminal during a period of time, a location detector configured to detect a location of the user terminal during the period of time, and a controller configured to transmit information regarding the detected sound and the detected location to the external apparatus, and transmit data relevant to a user group determined based on the information regarding the detected sound and the detected location to the external apparatus or receive the data from the external apparatus.