A system and method for generating, presenting, transferring, and tracking personal, product, organizational information or the like as a microsite that mimics the look and feel of a business card in a manner that is adaptive to the platform on which the microsite displays. A microsite may be associated with a product, person, organization or other entity, and may be grouped together with other microsites in various associations. Share activity of the microsites between users may be tracked to generated share analytics on the shared microsites.