A server, intermediation server, system and a method for directing network traffic are provided. The name server and intermediation server each include a network interface configured to communicate with a network, a memory configured to store the profile record a processor in communication with the memory and the network interface. The name server is for returning an assigned query result to a originating computing device when a destination identifier is associated with the profile record. The intermediation server is for perform a routing operation based on the request. The system includes an originating computing device a name server and an intermediation server all connected to a network. The method involves receiving a profile record and destination identifier, determining an association of the between the profile record and identifier, and returning with an assigned query result or a default query result.