An information processing apparatus receives operation input corresponding to a plurality of devices and renders a first screen for a particular viewpoint in a virtual space in which it is possible to move an avatar based on the operation input, wherein avatars corresponding to each of the plurality of devices are simultaneously positioned in the virtual space. Meanwhile, the apparatus also performs processing on particular content that is not an avatar based on the operation input and renders a second screen for the content. The apparatus, in a case where an avatar corresponding to an apparatus to which the second screen is provided is included in a rendering scope for the particular viewpoint, renders the first screen, applying the second screen provided to the apparatus corresponding to the avatar to an object related to the avatar in the virtual space.