A work vehicle has a running motor and includes a first controller generating a speed command value to control the motor and adding an actual running speed of the work vehicle to a relationship between a torque command value for a torque in the motor and a running speed of the work vehicle to generate a first torque command value and a second controller generating a second torque command value based on the speed command value and the actual running speed, controls the motor using a smaller one of the first and second torque command values when the work vehicle moves forward, and controls the motor using a greater one of them when the work vehicle moves backward. The first controller determines the speed command value based on an accelerator opening used to regulate the running speed, the actual running speed, and an actual movement direction of the work vehicle.