There is provided a non-transitory computer readable medium storing a program causing a computer to execute a process for attribute estimation. The process includes: extracting, for each user, feature quantities of plural pieces of image information that are associated with attributes of the user; integrating the extracted feature quantities for each user; and performing learning, input of the learning being an integrated feature quantity that has been obtained as a result of integration for each user, output of the learning being one attribute, and generating a learning model.