Systems, methods, and computer-readable media. A method includes receiving virtual mail piece data and receiving a mail piece, the mail piece having machine-readable indicia on an exterior surface. The method includes decoding the indicia to produce a mail piece identifier and identifying a recipient of the mail piece using the mail piece identifier. The method includes retrieving subscription preferences from a recipient database according to the identified recipient. The method includes electronically sending a virtual mail piece to the recipient, the virtual mail piece corresponding to the mail piece, the virtual mail piece data, and the subscription preferences.