A method and a system of online shopping using a digital storefront. For example, a digital storefront having multiple touchscreen display surfaces presents a plurality of tiles to a user, where one or more tiles display images of items for sale and at least one hunch question which may be related to the environment. In further examples, a response is received from the user to one or more hunch questions, and items are recommended for the user and presented to the user in one or more updated tiles on a touchscreen display surface.