A website arranged to provide a plurality of home pages, each presenting a featured painting project image, each project image employing a plurality of different colors, each color located in a respective region of the image with at least one attention-drawing animated “hot spot” located in one or more of the regions and responsive to a first selection operation to cause display of the color name of the color of the region where the hot spot lies. The home pages further may include real-life simulating animation features, while the system software is operable to select the relative frequency with which each home page appears. Other web pages provide an animated color sheen selection tool.