An adaptive modulation coding method includes obtaining an estimated signal-to-interference-plus-noise ratio (SINR) and a packet error rate (PER) of a communication link of a user terminal; setting a first adjustment amount of the SINR of the communication link according to the PER of the communication link; calculating an effective SINR of the communication link according to the estimated SINR of the communication link and the first adjustment amount of the SINR of the communication link; and determining a modulation coding scheme of the communication link according to the effective SINR of the communication link.