Aspects and implementations of the present disclosure are directed to methods of and systems for estimating latent demand with user prioritization. The estimated latent demand may be used to identify potential increases in usage of a networked computer service that could be realized by provisioning additional resources. A sub-set of the user base is provided a communication quality of service enhancement simulating provisioning of additional resources. Estimated latent usage demand is then determined by comparing the networked computer service usage by the user base receiving the enhancement with usage by a user base not receiving the enhancement.