Social media platforms with gamification of user-generated content, wherein users upload content that other users rate, and a winner is declared based on the ratings. In one embodiment, each user can post only once per day. In one embodiment, a random user is invited each day to create a post for display on the main landing page or “Spotlight” page to the entire community, while the remaining posts are in the “Backstage” area. In some embodiments, users are rewarded with cash or other prizes or rewards as an incentive for posting quality content. In one embodiment, the user who accumulates the most “likes” at the end of each calendar month is deemed the winner for that month.