There is provided a non-transitory computer readable medium. An imaging unit captures an image. A search request unit requests a search by using identification information for identifying a person described in the image or a medium having the image printed thereon. A reception unit receives image feature values corresponding to the identification information, as a result of the search. An acquisition unit acquires information for accessing a content or content information when the received image feature values and image feature values extracted from the captured image correspond to each other.