Embodiments are disclosed that relate to creating and providing an interactive video program. One disclosed embodiment includes combining a first interactive video segment of a first type and a second interactive video segment of a second, different type than the first segment. The first interactive video segment includes a first video component, a second video component related to the first component, and metadata including information related to a possible user input that triggers the second component. The interactive video program includes an active viewing route that proceeds through the first and second interactive video segments, and includes playback of the second component. The active viewing route is triggered by receipt of an actual user input that corresponds to the possible user input. The interactive video program also includes a passive viewing route that proceeds through the first and second interactive video segments without playback of the second component.