A vehicle drive battery attachment structure including a battery case disposed at the vehicle rear of a vehicle cabin, a rear side member that is provided at a side portion of a vehicle body rear section and extends along a vehicle front-rear direction, and a bracket that is fixed to the battery case, that includes a low strength portion and a high strength portion in a row along the vehicle front-rear direction, that is fixed to the rear side member at both vehicle front-rear direction end sides of the low strength portion and the high strength portion respectively, and in which the low strength portion is set with lower strength with respect to vehicle front-rear direction load than the high strength portion.