An image forming apparatus includes a sheet feeding unit, a detecting unit, and a control unit. The sheet feeding unit feeds a recording material. The detecting unit is disposed on a downstream side of the sheet feeding unit in a conveyance direction of the recording material and detects the recording material. The control unit controls the sheet feeding unit to feed the recording material at a speed. In a case where the sheet feeding unit is feeding the recording material at a first speed and the recording material has not been detected by the detecting unit before predetermined time elapses since the sheet feeding unit began feeding the recording material, the control unit controls the sheet feeding unit, before the recording material is detected by the detecting unit, to feed the recording material at a second speed that is higher than the first speed.