A paper folding apparatus includes: a pair of folding rollers driven in a rotational manner; a carrying roller configured to carry paper in such a manner that the paper passes near a nip part of the pair of folding rollers; a unit configured to form, near the nip part, deflection of the paper carried by the carrying roller toward the nip part; a pushing member which is configured to push the paper, which is carried by the carrying roller, toward the nip part of the folding rollers, the pushing member being provided in a manner movable from a position retracted from a carrying path of the paper toward the nip part; a drive unit configured to generate driving force to move the pushing member; and an elastic member configured to transmit the driving force from the drive unit to the pushing member.