A method on a first mobile device is described. Information is received that includes i) location information for a second mobile device at a geographical location proximate to the first mobile device, and ii) user information selected by a user of the second mobile device. An image location is determined, within an image, that indicates a relative location of the second mobile device based on an orientation of the first mobile device and the location information for the second mobile device. The image is augmented to include a visual identifier that corresponds to the second mobile device at the image location. The augmented image is displayed.