Systems and methods that provide a facility for a dynamic media overlay. An end user provides data for the dynamic media overlay that is activated upon selection to permit end users to share information while receiving or sending video data. The overlay may be a hyperlink that can be selected to take an action indicated by information provided in the hyperlink. The hyperlink may be represented by audio or image information in the form of instructions or clickable “targets.” A content of information represented by the hyperlink can be dynamic so that selection of the hyperlink can result in different actions, depending upon the informational content. One or more flags may be provided to indicate that a new hyperlink or new informational content for a hyperlink is requested. The hyperlink may be provided in an overlay represented as a media layer, or may be embedded in the video media itself.