Embodiments provide an apparatus, a system, and a method. A method individualizing a presentation of content includes receiving data indicative of a physical orientation of a person relative to a display operable to present the content. The method also includes selecting a display parameter of the presented content in response to the received data indicative of a physical orientation of a person. The method further includes employing the selected display parameter in presenting the content. The method may include generating the data indicative of a physical orientation of a person relative to a display operable to present the content. The method may include receiving information indicative of a change in the physical orientation of the person proximate to the display; and changing the display parameter of the presented content in response to the received information indicative of a change in the physical orientation of the person proximate to the display.