A method and server for monitoring the physical activities of a mobile device is provided. The server receives descriptive data from a monitor, the descriptive data including a time, a monitor identifier and a device identifier. Additional descriptive data based on the monitor identifier is selected and a profile based on the descriptive data and the additional descriptive data is updated. The profile is further updated based on a time based activity. The additional descriptive data can include classifications and at least one keyword associated with each classification. Each keyword associated with each classification is selected based on a location of the monitor. The profile can be associated with at least one of the device identifier and the monitor identifier. The server can further maintain additional profiles and aggregate the maintained to form a macro profile.