Invention Grant
- Patent Title: Systems and methods for identifying a returning web client
-
Application No.: US14851386Application Date: 2015-09-11
-
Publication No.: US09648142B2Publication Date: 2017-05-09
- Inventor: Gary Gurevich , Jeffrey Zwelling , Yaniv Shalev
- Applicant: AOL Advertising Inc.
- Applicant Address: US NY New York
- Assignee: AOL ADVERTISING INC.
- Current Assignee: AOL ADVERTISING INC.
- Current Assignee Address: US NY New York
- Agency: Bookoff McAndrews, PLLC
- Main IPC: G06F21/30
- IPC: G06F21/30 ; H04L29/06 ; G06F21/44 ; G06F17/30

Abstract:
Methods and systems are provided for identifying unique devices and/or unique users of a web-based system within constraints of an external application. In some embodiments the process comprises receiving request information from a client device at an application server, using such information to form a device fingerprint, and attempting to match the newly-formed fingerprint with exactly one fingerprint stored in a database of previously-formed fingerprints. Some embodiments utilize a two-stage Locality-Sensitive Hash query technique. The client device fingerprint may be converted into a series of LSH values which may be used to find a matching fingerprint. A first stage may query input LSH values against LSH values in a data store, and a second stage may query LSH values temporarily held in volatile memory, thereby minimizing network traffic and reducing a total process time.
Public/Granted literature
- US20160006841A1 SYSTEMS AND METHODS FOR IDENTIFYING A RETURNING WEB CLIENT Public/Granted day:2016-01-07
Information query