A contactless power supply system contactlessly supplies electric power from a power transmitting device to a vehicle. The vehicle includes a power receiving unit contactlessly receiving electric power from the power transmitting device, an electrical storage device storing electric power received by the power receiving unit, and a vehicle ECU. The power transmitting device includes a power supply unit, a power transmitting unit contactlessly supplying electric power, supplied from the power supply unit, to the power receiving unit and a matching transformer used to adjust an impedance between the power supply unit and the power transmitting unit. The vehicle ECU is able to output, to the power transmitting device, a command to adjust the matching transformer, and sets an impedance of the matching transformer on the basis of a power transfer efficiency between the power transmitting unit and the power receiving unit while the electrical storage device is being charged.