A pickup truck tailgate lift apparatus attachable with no body modification, to create a powered lift function utilizing the tailgate as a load platform. Two side assemblies, which extend a lift mechanism beyond the rear bumper, are mounted over the existing tailgate pivot and upper cable anchor pin so that the tailgate may be opened and closed with respect to the side assemblies in the same manner that it is opened and closed with respect to the cargo box. The vehicle tailgate is attached to an electric drive plate assembly so that the tailgate, and a load place on the tailgate, is raised or lowered as the drive plate assembly is raised and lowered. In one embodiment, an electric motor is placed on each side to drive a treaded rod to move a drive plate up or down.