Disclosed are a vehicle power generation control method and an apparatus thereof, wherein, when conditions: a gear is in a target gear state, the gear is in a locked state, a handbrake is in a parking state, opening of an accelerator is in a zero state, an emergency stop switch is in a state of sending a signal, and a temperature of a generator is in a state of a working temperature are established at the same time, the vehicle awaits orders to switch to the power generation mode, otherwise a warning signal is sent. After the vehicle enters into the power generation mode to make the generator generate power to supply power, when the conditions aforementioned are established at the same time, the power generation action is continuously performed, and electricity is cut off from the vehicle when any one of the conditions is not established.