Provided is an image display apparatus, including: a display panel; a light emitting unit that emits light to be irradiated onto the display panel; an optical sheet that is disposed between the light emitting unit and the display panel; a first holding unit that holds the display panel; and a second holding unit that holds the optical sheet, wherein the first holding unit and the second holding unit are separate members. The first holding unit includes: a transparent front plate that is fixed onto the display surface; and a frame that holds the front plate from the rear surface side, and the display panel fixed onto the front plate is held by the front plate that is held by the frame.