According to one embodiment of the present invention, a system for device interaction via a heads-up display determines an area of sight of a first entity employing a first heads-up display, and establishes interaction between at least one first device and the first heads-up display in response to detecting at least an impact of the determined area of sight on at least one second device. Embodiments of the present invention further include a method and computer program product for interacting with a device via a heads-up display in substantially the same manners described above.