A travel path analysis support device includes a processor that executes a procedure. The procedure includes: performing, in accordance with a selected first display color control, change control of display colors of respective regions obtained by mesh-dividing within the geographic region according to a time-wise change in a number of vehicles that pass through the respective regions; when an instruction for enlarged display of a partial region inside the geographic region is received at as given timing of a procedure by which display colors of the respective regions are changed by the change control, displaying the partial region enlarged, and selecting a second display color control based on a total number of vehicles that have entered the partial region within the time range since the given timing; and performing, in accordance with the selected second display color control, change control of the display colors of the respective regions.