Permanent magnet (10), containing at least one metal component (13) from the group of the rare earth metals, comprising a first coating film (20), which forms a cathodic protection against corrosion for the permanent magnet (10), the first coating film (20) containing a metal (23) which is more electronegative in the electrochemical series than the metal component (13) of the permanent magnet (10), wherein a second coating film (30), which is embodied in an electrically insulating fashion, is applied on the first coating film (20).