Changes of a user's emotion that occurs when content is reproduced and a user's surrounding environment that occurs when the content is reproduced are recorded as sensing meta data and content is reproduced in a reproducing mode corresponding to the recorded sensing meta data. Content supplied from a content providing section 11 is normally reproduced. A human body sensor 24 measures biological information of a user of content. An environmental sensor 25 measures a user's surrounding environment. A sensing meta data generating section 19 generates sensing meta data using information detected by at least one of the human body sensor 24 and the environmental sensor 25. A recording processing section 20 records the generated sensing meta data to a record medium 21. A reproducing processing section 23 reproduces sensing meta data. A reproducing control section 12 reproduces content in a reproducing mode that changes corresponding to the reproduced sensing meta data.