Transaction sensitive access network discovery and selection function (TSANDSF) features are disclosed. TSANDSF features can include access network resource (ANR) selection based on vendor ANR information and UE information. TSANDSF features can further include facilitating access, via a UE, to vendor value added products or service, vendor selected information, or vendor advertisements as a result of establishing a communication link with a vendor ANR. In contrast to conventional ANDSF, TSANDSF can facilitate improved ANR ranking and selection based on rules that correlate UE information with determined vendor ANR features.