Methods, systems, and computer programs for creating a crew to participate in a mission challenge in an online game includes identifying quests to complete the mission challenge. Each quest includes a plurality of tasks and each task includes a plurality of subtasks. A request feed is sent to members of a social graph of a user requesting the members to join the crew and to participate in completing the subtasks of the challenge. Skill set associated with each member of the social graph responding to the request feed is determined and matched with the skill set required for completing each subtask. A distinct subtask is delegated to each member based on the match. Each crew member's progression in completing the challenge is monitored and managed based on the progression made in the delegated subtask. Status of the challenge is updated and shared with the members of the crew.