A vehicle rear portion structure includes: a rear side member front-rear direction; a shock absorbing member that is placed at the rear side of the rear side member; and a lower bracket that has a reinforcement portion that is joined to a rear end portion of the rear side member, a load receiving portion that extends downward from a rear end portion of the reinforcement portion and to which the shock absorbing member is joined, and a load transmitting bead portion that is disposed spanning the distance between the load receiving portion and a lower wall portion of the reinforcement portion, with a length L to which the load transmitting bead portion projects in the vehicle front-rear direction becoming longer heading from the load receiving portion to the reinforcement portion.