A vehicle disc brake pad having a backing plate and a friction pad that includes a complex edge profile formed from a plurality of undulations on at least one side edge of the periphery. Each undulation includes a wave crest and a wave trough that extend toward and away from the periphery of the backing plate, respectively. The brake pad may provide improved thermal management and wear resistance, thereby improving the life span of the brake pad, particularly when used with heavier vehicles such as trucks, crossover vehicles, and sports utility vehicles.