A brilliant toner includes a toner particle that includes a binder resin, a flake-shaped brilliant pigment, and a layered inorganic substance, wherein a content of the layered inorganic substance is from 0.005% by weight to 2.0% by weight with respect to the toner particles, and 80% by weight or more of the layered inorganic substance is present in a portion being in a range of 5 nm to 20 nm from a surface of the toner particle.