The present invention relates to communication technology and discloses an information processing method and an electronic device. The information processing method is applied in an electronic device. The touch display unit is capable of displaying at least one target object associated with the first application and displaying the first application in a small window or a full-screen window in response to the target object being touched. The full-screen window has a display area equal to an area where the touch display unit can accept a touch event and the small window has a display area smaller than the area where the touch display unit can accept a touch event. The small window is obtained by converting the full-screen window based on a first conversion parameter. The method comprises: receiving a first operation on the touch display unit for initiating and displaying the first application; and displaying the first application in the small window on the touch display unit when the first operation meets a first predetermined operation condition or the first application meets a first predetermined application condition.