A driving assistance apparatus captures with a camera a video image showing an area, which surrounds a vehicle and includes a target on a road surface; generates a positioning video image for positioning the vehicle; and displays the generated positioning video image on a display monitor. The driving assistance apparatus also acquires a relative location of the target with respect to the vehicle. Further, based on the relative location of the target, the driving assistance apparatus switches the display mode of the positioning video image displayed on the display monitor between a first display mode (in which the target moves with respect to the vehicle) and a second display mode (in which the vehicle moves with respect to the target).