A computer-implemented method for electronic gift giving. An exemplary embodiment includes providing an internet site for access by a giver, prompting the giver to enter giver identification information, prompting the giver to enter recipient information, prompting the giver to enter a value of a monetary gift, providing a plurality of possible recommended gifts or transfers of funds, prompting the giver to recommend at least one gift or transfer of funds to be effectuated using the monetary gift, prompting the giver to select a presentation template from a plurality of recommended presentation templates, prompting the giver to transfer the value of the monetary gift to a gift account, and storing the value of the monetary gift and the at least one recommended gift or transfer in association with the presentation template for delivery to a recipient.