A method of capturing photographs or videos and associated metadata. The method includes capturing a photograph or video using a mobile camera device at a shooting location and encompassing a shooting area, identifying a shooting area using positional and orientational detectors of the mobile camera device and known camera properties and recording a definition of the shooting area, and sending the captured photograph or video to a server system. Either at the mobile camera device or at the server system, the presence of peer mobile devices within the shooting area is identified using positional information reported by those peer mobile devices, and the captured photograph or video is tagged with identities associated with those peer mobile devices.