According to the present invention, a method for receiving a broadcast service comprises the steps of: selecting a non-real time service object; receiving service signaling data corresponding to the selected non-real time service object; determining a consumption model of the non-real time service object on the basis of the service signaling data; acquiring, if the consumption model is a predetermined consumption model, first content item reception information contained in the non-real time service object from the service signaling data; receiving a first content item on the basis of the first content item reception information; and executing the first content item in response to a request for execution from the selected non-real time service object.