A method of prioritizing network efforts using customer impact. The method comprises calculating a total revenue of each of the plurality of cell towers by summing up each revenue of a cell tower as a top cell tower for a mobile communication device, ranking the plurality of cell towers based on their total revenues, categorizing the cell towers based on the revenue ranking, and categorizing top cell towers of a retail store of a wireless carrier that maintains the cell towers as category one cell towers, whereby category one cell towers have the highest priority in the categorization system, whereby maintenance, spare parts, expansions, and upgrades are promoted based on the categorization of cell towers.