In an illustrative embodiment of the present invention, a reference signal including pilot information is transmitted from a base station to one or multiple field units over a pilot channel. A message is also sent to the field units over a paging channel to indicate an effective radiated power level at which the reference signal is transmitted on the pilot channel. Based on a received power level of the reference signal at a field unit and the effective radiated power level of the reference signal, a forward path loss is estimated at the field unit for the forward link between the base station and field unit. Assuming the path loss in the reverse link is approximately the same as the estimated forward link path loss, the field unit can transmit, a reply message in the reverse link so that the base station generally receives a message at-a desired power level.