If it is determined that a sheet on which image data of the front cover is to be printed is the particular sheet, a printing apparatus prints on sheets the image data of the body in an order from an end of the body toward a head of the body, discharges the printed sheets without reversing, finally prints image data of the front cover on the particular sheet, and discharges the particular sheet without reversing by the reversing unit, or firstly prints a mirror image of the image data of the front cover on the particular sheet, discharges the particular sheet without reversing, next prints on sheets the image data of the body in an order from the head of the body toward the end of the body, reverses these printed sheets and discharges these printed sheet.