Systems and methods including computing patterns of visitation to predefined regions by converting coordinates of mobile devices to cell identifiers and searching a database to find matches between cell identifiers representing regions and the cell identifiers of the device locations. Devices having similar visitation patterns are divided into two groups, based on status data of whether or not information about a region has been transmitted to respective users. The visitation patterns after the transmission are compared by a system between the two groups to measure a difference. Identifiers of devices, users, or households are initially provided to the system without the status data to obtain attributes associated individually with the identifiers. In return, the system is provided with the status data associated with the attributes individually for the devices, users, or households but without sufficient information to map the status data individually to the identifiers of the devices, users, or households.