A tray support device includes a base and a front face extending upward from a front edge of the base. At least one support member is movable from a collapsed position on the base to a deployed position spaced above the base. At least one prop may be selectively positionable relative to the base and the support member to move the at least one support member between the collapsed position and the deployed position. A tray is supported on the at least one support member and abuts the front face. In the deployed position, the support member holds the tray at a forward angle, to facilitate access to the goods in the tray by customers.