A pouch for liquid bathing products suitable for dispensing liquid bathing products and directing the products upward, where the pouch is made of flexible and non-resilient or low-resilience materials, has bilateral symmetry, a shoulder, a base, a two sides, with a gripping portion, and a nozzle approximately centered on the shoulder to dispense the liquid bathing product; the base is sufficiently flat to rest on a flat surface and allow the pouch to stand up-right, and the nozzle is perpendicular to the base.